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A decade too much, Luis Jacob 10 years later

Luis Jacob

There’s insider-trading, there’s censorship to silence the whistle-blower. If art is anything you can get away with, the worst you can get away with is always the best strategy, leading to a steady degradation of the field.

Postmodernism is the urge to shock; we’re repeatedly told it’s the most exciting art of our time, yet  doubts remain. When the post modern denies tradition no one knows what art is anymore. That leaves us clueless, so pioneers carve out a new path for us to follow.

For example at the 1976 Venice Biennale, Michael Asher filled a corner of the Italian Pavilion with twenty-two folding chairs. He wanted the space to be a “functional” lounge where “visitors communicate with each other on a social level”.  29 years later Geoffrey Farmer  filled the Power Plant gallery with old desks and eventually Luis Jacob filled a room at the Art Gallery of Ontario with old furniture. Jacob wanted the space to be a “functional” lounge where “visitors communicate with each other on a social level”.  The artist said his work was important. Some were dubious, thinking echo chamber and copycat, while the curator is certain copying is art.

Geoffrey Farmer in a later work cut pictures out of art books and glued them to sticks, Luis Jacob then cut pictures out of art books and framed them without further explanation. Imitation is the sincerest form of flattery but not “the most exciting art of our time”. Postmodernity brushes critique aside with scholarly articles commissioned by important curators. It is said the less effort, the more conceptual the work.

Tom Wolfe satirized this pose in his novel Back to Blood; “The artist… had no hand at all in making them. And if he touched drawings or photographs, it was just to put them in an envelope and FedEx them to those hired to produce the work, although I’m sure he has an assistant to do things like that. No Hands—that’s an important concept now. It’s not some artist using his so-called skills to deceive peo­ple. It’s not a sleight of hand. It’s no hands at all. That makes it conceptual, of course. That way he turns what a manual artist would use to create…an effect…into something that compels you to think about it in a deeper way.” (1)

Unpacking this yields the assumptions. An artist does not use skill to deceive people, any more than doctors use skills to deceive patients. Skill takes so long to learn,  requires such deep commitment and dedication, that anyone able to make the grade will not wastes their life deceiving anyone.  It’s those lacking skill who need to deceive. Nor does a skilled artist creates an effect when in reality it’s a statement and a work of love.


Legrady, Statement and work of love, 33″x47″ – 83.82cm x 119.38cm, acrylic on cardboard, 08.02.2016


Which brings us to that “deeper way” the artist would compel us to think. That deeper way wonders where’s the art – if the artist is MIA? We’re deeply compelled to think this is the art of selling, not the art of art. There is no art here, just dubious marketing; even the pretence to art is fake, and that’s a postmodern strategy.

“Faking depends on a measure of complicity between the perpetrator and the victim, who together conspire to believe what they don’t believe and to feel what they are incapable of feeling…”  so Roger Scrutton writes in Aeon. “ Anyone can lie. Faking, by contrast, is an achievement. To fake things you have to take people in, yourself included. The liar can pretend to be shocked when his lies are exposed, but the fake really is shocked when he is exposed, since he had created around himself a community of trust, of which he himself was a member. Understanding this phenomenon is, it seems to me, integral to understanding how a high culture works, and how it can become corrupted.” (2)

In Europe during the period known as the Enlightenment, (1685-1815), individuals used reason to question contemporary practice. It is a shame postmodern thought puts reason aside just as it did with skill, in order to overleap tradition. Now Luis Jacob  bringing chairs to a room at the A.G.O., he’s obviously worth every penny. Compared to the working class janitor who brings chairs to that room with small change in his pocket, Jacob does it with an artist’s fee in his wallet. The indifference to skill  is so trendy that Luis is conceptual indeed. He wouldn’t be nosing the feedbag if furniture into a room weren’t the most sophisticated of Canadians arts. Being an artist and curator is no easy life they say, one needs to be noticed; one needs to shock.

In his BBC article “How modern art became trapped by its urge to shock”, Roger Scrutton wrote that “The fake is a person who has rebuilt himself, with a view to occupying another social position than the one that would be natural to him. Such is Molière’s Tartuffe, the religious imposter who takes control of a household through a display of scheming piety…(3) So powerful is the impetus towards the fake that it is now rare to be a finalist for the Turner Prize without producing something nobody would think was art until they were told.” In Canada we won’t be left behind, the Sobey prize was awarded to a 2m long metal fence rented from home hardware. You can put a wig, false eyelashes, even a complete  beauty parlour inside an art gallery but it will never be more than a circus, an elaborate pretence, a counterfeit pretending to meaning. When art is fake, the exhibition shows the artist’s influence; among actors they were the most convincing.

Making art purposefully incomprehensible is a postmodern strategy. Duchamp set that precedent with the Large Glass, the Bride Stripped Bare by her Bachelors.  Duchamp intended the Large Glass to be accompanied by a book, in order to prevent purely visual responses to it, (4) but the notes and diagrams in the book explain elements not present in the work. Marjorie Perloff suggests “Large Glass is also a critique of the very criticism it inspires, mocking the solemnity of the explicator who is determined to find the key”.(5) There was no key. The strategy of the Large Glass is that it pretends to meaning: there’s nothing to get except the suggestion that there’s something to get.

Duchamp wanted to deny even his own inclination, his own taste. The only problem was that lacking taste, a work is common. Personal taste is what gives art meaning.  If we didn’t know the Large Glass was by Marcel we might look away after a minute, yet it is seminal; for the first time Duchamp made work that strategically pretends to meaning without having any.  Luis Jacob and his curator produced something similar,  shock the spotlight. Bet everyone expected hidden meanings and superior intelligence. You got owned. Perhaps we should look at how intelligence interfaces with art.

In a 1968 BBC interview with Joan Bakewell, Duchamp said he “wanted to get rid of art the way some got rid of religion”.  In that interview he claimed the conceptual mantle when he said that until his time painting was retinal, what you could see, that he made it intellectual.(6) Today we know Duchamp then stopped painting; he made no paintings after he made painting intellectual.

Jasper Johns writes that Duchamp allowed and even encouraged the mythology his fans built around that “stopping”, “yet it was not like that, it was like a broken leg, you didn’t mean to do it” he said (Cabane), and soon after he stopped making any art. For another twenty years he poked and prodded at Étant donnés in a room behind his now empty studio as if trying to revive a lost relationship. But, along with the non-verbal  language of the retinal that Duchamp discarded, the muse was gone… and like every spurned lover she’s not coming back. Academia must be grooming students for chess, not art, since by promoting Duchamp they’re teaching youth to paralyze their instinct by thinking.  We admire Duchamp, having learned in school to do so, instead we should see him as a cautionary tale.  The failed logic is toxic, it corrupts.

Miklos Legrady, 27″ x 38″ – 68.58cm x 96.52cm, Aylan Kurdi, acrylic on cardboard. October 05, 2015.

Luis Jacob today at TPW.

Ten years later in Toronto, Luis Jacob cuts pictures out of art books, then frames them and hangs them without further explanation “in order to destabilize your viewing conventions”. That means “in order to upset you”.

Luis will later destabilize the budget of the Art Gallery of Ontario or the National Gallery; curators were already at the opening sniffing the burnt offering… after all, these were pictures cut from art books!

Destabilizing is this year’s word at the National Gallery, they use it till it wanes superficial and fades to a cliché. Jacob has a budget for writers to explain why you were destabilized once again (yawn) … as if 40 years of destabilizing weren’t enough… please… can’t you just give it up… just let it go? These strategies provide Jacob with a now unstable (destabilized) audience who are fed their own ignorance as humble pie, followed by a hefty dinner bill.

Luis is a high-earning artist and I hear a  professor at the Daniels Faculty of Architecture, Landscape, and Design, and he’s also a well paid curator at the National Gallery of Canada…so none would dare question his OCADU lecture fee for an evening titled “What’s Your Disruption?” Sounding like a grasp for street credibility, is he asking for disruption or is it about him disrupting others?

Jacob as a curator should appreciate my article; it’s Foucault’s parrhesia, a hot disruption of Canadian art history. But I’m humane, I don’t want to hurt his feelings so I didn’t disrupt his evening at OCADU or TPW. I didn’t rain on his parade, nor did I make him cry at his party even if he wanted to, but enough!  When artists and curators call for disruption they mean exactly this level of scholarly activism… so any touchiness at my words is obviously misconstrued and surely inappropriate. Roger Scrutton explains how a high culture gets corrupt, and boy, our times are swampy as it gets. But let’s say something nice about Luis.

If you read anything he’s written you’ll know that Luis Jacob is a literary genius.  I’m astonished how well he weaves ideas, themes, and metaphors in a beautiful tapestry of words and thoughts. His writing puts mine to shame and if he restricted himself to writing books I would buy every one to enjoy late at night by the fireplace. Unfortunately Luis Jacob writes exhibition proposals.

They persuade juries his work is something special when perhaps it is not; it’s his writing that’s special whereas Jacob’s art looks like juvenilia.  As a University of Toronto fine arts professor, National Gallery of Canada fine arts curator, trendy rebel lecturer, and art world networker, it could be he’s too busy for studio time when art is anything you can get away with, and if anyone gets away with it, it’s Jacob.

Milks Legrady, Ai WeiWei as drowned refugee and bird whose stomach is full of plastic, 33″ x 48″ – 83.82cm x 121.92cm, acrylic on cardboard, Feb. 04, 2016.

When pictures are cut from art books it’s not a viewing convention that’s destabilized but the public’s faith in whoever jerks their leash. Our viewing conventions were developed over 500,00 years so replacing them with the superficial is a loss, not a gain. Conceptual art is about the idea, like the idea of turning the tables on an audience expecting sublime art, to shame  a gullible public for  old-fashioned ideas. Of course insulting your audience earns their respect, as do lectures on how important this work would be to us… if we but knew what it meant, which we don’t, again proving the artist’s superior intelligence. This curating by low self-esteem must stop

Some believe art is mostly the idea but that has to be wrong; only a narcissist would assume we’ll admire every thought passing through their head. Art has always been about work, as in a work of art. As the researcher K. Anders Ericsson has shown, becoming an expert  requires the development of neural patterns that are acquired through much practice and repetition. Surely if he locked himself in the studio for a year like performance artist Tehching Hsieh, Luis Jacob might produce something, a physical trace, a subliminal  unfolding, a process of mastering and making art.

Miklos Legrady, 16″ x 20″ – 40.64cm x 50.8cm, acrylic on canvas, August 23, 2018

Canadian art is post-truth, postmodern, and post mortem… If we believe a room stuffed with chairs is art,  or pictures cut from art books, then we need to revisit the movie “Idiocracy”.

Luis belongs to literature, he should write books. Following Lucian Freud’s maxim and the #ArtToo movement, Luis Jacob should “act like a gentleman and leave art alone”.




1- Tom Wolfe, Back to Blood, p352, Little, Brown, and Co. N.Y.
2– Roger Scrutton, The Great Swindle – A Cult of Fakery has taken over what’s left of high culture
3-Roger Scrutton, How modern art became trapped by its urge to shock, BBC Magazine
4- Tomkins, Calvin: Duchamp: A Biography, p. 297.
5-Marjorie Perloff The Poetics of Indeterminacy: Rimbaud to Cage p34, (Princeton UP: 1999).
6- Joan Bakewell, Joan Bakewell in conversation with Marcel Duchamp Late Night Line-Up, 1968 BBC ARTS. at 17m20s

Miklos Legrady, Toronto Editor

Volume 32 no 6 July/August 2018 pp 23-25

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Antony Kimura
16/09/2018 2:35 am

I found this article quite confusing at first because it went back and forth in time and also touched an array of arguments with a logic all its own. In the end, though, it all began to make sense. It made me wanting to know Luis Jacob’s side of the story; I was wondering if it would be possible for the author to interview him, as it would make a nice followup to this article.

16/09/2018 8:03 pm
Reply to  Antony Kimura

Hi Anthony, You can google Luis Jacob and get quite a few insights. Here’s an interview. http://www.modernfuel.org/node/757 He is totally convincing, since his writing, as I said, is a work of genius, whereas his visual art, not so much. From the start of that interview, we’re overwhelmed by intelligent and academic words that strut upon the stage signifying nothing, for behind that there’s nothing more than a blank canvas covered in one colour of paint. Or there’s a picture cut out of an art magazine to disrupt your viewing conventions, since he doesn’t explain why he chose it or what… Read more »

Antony Kimura
17/09/2018 12:28 pm
Reply to  Miklos Legrady

Thank you Miklos for the link to the interview. Your observations say it all, especially the last one. I’m amazed at the courage that you have to speak out, but then again, you’re not in the US.

08/09/2018 6:08 pm

I received this note from akimbo, an online ad agency to the Canadian art world, sending email ads of exhibitions, events, publications: “Hi Miklos, I’m writing to let you know we won’t be sending out an akimbo for you for this content. I’ve read your blog posts that this content points to and we don’t publish or promote personal ad hominem arguments like these. Regards, Kim” Isn’t that refusing to bake a cake for gay couples? Obviously there’s no ad hominem, evading discussion by attacking people’s character. Kim did not reply. Now it’s about institutional censorship and internet freedom. Do… Read more »

Pendery Weekes
08/09/2018 11:50 pm
Reply to  Miklos Legrady

Annie Markovich wrote very appropriately in her editorial, “Art must grow beyond parameters of the Academy, outside museum norms and auction house shams to include voices of dissent, healthy dialogue and examination of culture.” When dialogue ends and censorship takes over, people become apathetic, unaware and silent. We must not be silenced, which is also what the New Art Examiner is about. Well done for exposing what took place with Akimbo and your email from Kim Fullerton. I, and hopefully many others, will write an email to Kim at: info@akimbo.ca and voice my support of your position.

Cammie Stover
02/09/2018 2:29 am

Hi Miklos, Excellent review! I loved when you wrote, “Which brings us to “the deeper way that artist would compel us to think”. That deeper way wonders where’s the art – if the artist is MIA? We’re compelled to deeply think that this is the art of the salesman, not the art of the artist. There is no art here, only clever marketing; any pretense to art is obviously fake, and that’s a postmodern strategy.” It made me think of an antique furniture showroom with the chairs on display, but of course not for sitting on either, just display.

Danny Cork
10/09/2018 2:28 pm
Reply to  Cammie Stover

Chairs like people, some with arms and others without.

Miklos Legrady
03/10/2018 10:05 pm
Reply to  Cammie Stover

Thanks Cammie, it’s a beautiful photo, makes me think of the Amish.

Tamara Wycoff
27/10/2018 3:39 am
Reply to  Cammie Stover

If Luis Jacob’s ” filling a room with chairs found throughout the Art Gallery” is considered art, what’s the difference between a second hand furniture shop and an exhibition of chairs in an art gallery? Is it only the difference of venue, one with the approved title of “art gallery” and the other maybe just known as a junk shop or a Goodwill store. Does putting any object inside an artistic venue make it art? Once this object leaves the gallery, is it still art?

Desdemona Angeli
29/10/2018 3:24 pm
Reply to  Tamara Wycoff

Junk is always junk; it’s just that some people can’t part with their old stuff and so hang on to it. Then an artist or art dealer comes along and takes this stuff and puts it into an exhibition in a top rated gallery, and then it becomes recognized as art. It’s the venue that counts, not what the venue contains. What happens to this “artwork” afterwords is another story ……

Ron Camshron
30/10/2018 12:15 am
Reply to  Tamara Wycoff

Hi Tamara, That’s a good point, “Does putting any object inside an artistic venue make it art?” and “Once this object leaves the gallery is it still art?” It seems just the fact that an object is physically displayed in an art gallery or in an art museum gives the object artistic value and the right to be classified as a work of art. This right would probably go on to extend to objects being virtually displayed, as even their representation inside the venue gives them presence and validity as artworks. Once an artwork leaves the exhibition it has a… Read more »

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